The Chinese refers to their network of personal connection as guanxi. Social relationships are based on the premise that the Chinese individual is egoistic. The concept of roundness is useful to explain Chinese social relations: his or her ego are at the center and around it there is a web of relationship which can be divided in different layers progressing from the centre in order of importance. The guanxi network between Chinese and Westerner businessman is an important asset, which, as any guanxi relationship, can penalise or favour the individual. For any businessman willing to do business in China, it is a powerful part of Chinese culture that cannot be ignored.